SWW Mind Branding Workshop
A branding workshop for South Warwickshire and Worcestershire Mind with 1 Mill Street’s Make Good Grow
September 2023
I had a great time as part of a two-session branding workshop for South Warwickshire and Worcestershire mind with some other Make Good Grow ‘Passioneers’.
In the first session we got to know SWW Mind a little more, explored our first impressions, realised some challenges and brainstormed key points and statements that represent them.
In our second session, we narrowed down a shortlist of straplines and created some directions to follow. This all gave SWW Mind some fresh ideas and new perspectives as well a deep dive into their brand guidelines and tone of voice to be able to strength them.
It was a great experience to meet other creatives and support a local charity that is so important to our area. I loved the opportunity to think about something new and share my thoughts and opinions on something that will help the charity support our community better.
I look forward to doing more volunteering with 1 Mill Street’s ‘Make Good Grow’!